Fred NY, Inc, is engaged in the business of high-end digital retouching and related services for clients in the fashion and advertising industry.

Owner Matthew Supple has 21 years of experience in the retouching and pre-press industry and is considered a leader in the field. The last seven years have been spent honing his very particular skills right in the heart of Manhattan. Supple came to New York to practice his art and share a unique vision he developed in New Zealand, Australia and the U.K.

The unusual amount of experience that Supple has to offer makes the completion of any campaign an easy and pleasant matter. His company enjoys a significant advantage over competing firms because he possesses unique creative capabilities evolved from the original craft of hand retouching when he started out in the industry in 1987 at age 17.

The premises of Fred NY, located in the heart of Soho in downtown Manhattan encompasses an extensive in-house production capacity including private retouching suites, state of the art equipment and the most up to date software available. Images accepted for retouching are prepared to satisfy a variety of final options; from billboards to magazine covers.  The boutique atmosphere and individualized attention every project receives guarantees a successful outcome every time.

Fred NY is one of very few High End Retouching Studios in the world where you can be certain that new artistic boundaries are being defined, where creative interpretation and manipulation of advertising and fashion images are being filtered through Supple’s trained eye and team of talented artists. As Fred NY continues to modify and improve their techniques, they have developed an exceptional reputation as experts in the expanding digital imaging medium amidst the highly competitive fashion and advertising industries.

Matthew Supple’s goal has always been to work with only the most accomplished artists to produce meaningful and profitable results.  His clientele includes both leading United States companies as well as top International advertising agencies.  Specialties include: haute couture catalogues, fashion houses, cosmetic and beauty companies.

In Jan 2003 he officially opened his doors to the industry as an independent entrepreneur and managed to grow into a 1.5 million dollar a year company within the first eight months from opening.

He is very pleased to share the company’s vast client list, which includes some of the most renowned advertising agencies such as: AR Media, Kraftworks, TBWA Chiat Day, Deutsch Advertising, Grey Advertising, BBDO New York, Erickson Fina Advertising – as well as some of the world’s leading brands: Dolce & Gabbana, Estée Lauder, Salvatore Ferragamo, Jones New York, E-Luxury, Versace, Loewe, Escada, Flair Magazine, Absolut Vodka, Revlon, Clairol, Aldo Shoes, Playtex, Armani Exchange, Tommy Hilfiger, L’Oréal, Ralph Lauren, Versace, Calvin Klein, Mitsubishi, Cover Girl & Pantene PRO-V.